AZ Forge

About AZ Forge

A Manchester software studio where senior engineers stay close to the commercial problem.

Software engineers pair-programming around a shared table

No account managers between idea and execution. We design, build, ship, and support bespoke systems built to last in production.

Internal tools, automation, full-scale platforms, and governed AI infrastructure, shaped around how your business actually operates.

50+Releases shipped
100%Senior-led delivery
UKManchester-based studio

Operating principles

  • We understand how you operate before we build, so what we ship fits your processes and the people who rely on them.
  • Clear updates and documentation so you always know what's shipping next.
  • We don't hand over code and disappear. We build and run the systems your business depends on.

Recent Work & Case Studies

Most client work is confidential, so selected examples focus on the operational outcome and engineering pattern rather than sensitive details.

Confidential client · AI · 2025

AI Sports Funding Writer

An AI-assisted platform for sports funding and grant applications, enabling organisations to draft and refine submissions with dependable, reviewable output, reducing drafting and admin time while improving submission quality.

Outcome signal

90% increase in funder application acceptance

In-house · AI · 2026

Forge AI

Forge AI is our proprietary AI infrastructure layer that powers every intelligent system we build. It routes requests across multiple leading providers, ensuring reliability, cost control, and zero vendor lock-in. With real-time monitoring, it gives clients full control over their AI systems from day one.

Outcome signal

Provider redundancy

Confidential client · AI · 2026

AI Booking Agent

An AI-powered booking and data collection system for a major air travel business, automating inbound enquiries, structuring key information, and reducing manual processing time by greater than 75% for operations teams.

Outcome signal

75%+ admin reduction

What clients say.

The tone we aim for on every project: senior, calm, clear, and accountable when timelines are tight.

Product design system and interface planning on a studio monitor

Delivery reputation

Calm under pressure.

A polished product is only useful if the delivery behind it is equally disciplined. The same standard carries into planning, handover, and support.

AZ Forge owned the work end to end, from scoping through launch, with clear communication at every step. Delivery felt calm and predictable, which is rare when product timelines are tight.

Chris M.OwnerCJ Holdings